CASE STUDY  //  NO. 9  //  GITLAB

Creative + Custom Products + Cool Merch + Int’l Shipping for Gitlab IPO Launch

Gitlab came to Onyx with an exciting rush project; to celebrate its upcoming IPO with a large box of “Ring the bell” Goods. Despite growing supply chain constraints in the market (i.e. inventory stock outs + holiday season + Covid capacity issues), Gitlab’s domestic and global stakeholders were overflowing with excitement to join in the celebration. Onyx created a mix of premium co-branded products, including Allbird shoes to size, North Face jackets and shirts, Corksicle drinkware, Champion headwear, and party hats with confetti poppers! All of these items were packaged in a custom printed box with a custom note to mark the celebration…and a bell for ringing. Through the pandemic, Onyx leveraged its supplier relationships to receive priority production slots from key factories, in addition to coordinating 15+ components to fit perfectly within each box.