CASE STUDY  //  NO. 1  //  TESLA

Creative + Custom Products + Apparel Design + Custom Mfg + Int’l Shipping for Tesla Retail Stores & Company Store

Tesla came to ONYX to design an innovative tech-looking apparel line and merch for their Tesla Retail Stores & Company Store. They wanted to expand their cap and apparel line by offering an assortment of premium custom garments. We designed and manufactured a complete apparel line along with merch, that was sold in Tesla’s over 100+ retail stores in North America & Europe that spanned over 5 years… and included 300 different SKUs. Onyx designed and produced hats, t-shirts, tops, performance wear, kids items, technical outerwear, and a leather jacket collection. We used premium fabrics, manufacturing custom trims, and enhanced the garments with unique logo decoration techniques and creative logo placements. Our relationship with Tesla has been a longstanding one, and we continue to work with them to produce cool products that just may be driving in a lane next to you!